{"id":404,"date":"2015-02-01T16:20:45","date_gmt":"2015-02-01T16:20:45","guid":{"rendered":"http:\/\/www.cranswick.org.uk\/judith\/?p=404"},"modified":"2015-05-01T14:48:16","modified_gmt":"2015-05-01T14:48:16","slug":"set-your-goals","status":"publish","type":"post","link":"https:\/\/www.judithcranswick.co.uk\/?p=404","title":{"rendered":"Set Your Goals."},"content":{"rendered":"<p>My aim is always to write a novel in a year though things never quite work out like that. During the actual writing stage, I\u2019ve always keep a record of my daily word count, but this year I started writing the latest book on January 1<sup>st<\/sup>. An excellent opportunity to get myself organised and set goals for the whole year.<\/p>\n<p><strong>MAKE YOUR GOALS SMART <\/strong><\/p>\n<p><a href=\"http:\/\/www.cranswick.org.uk\/judith\/wp-content\/uploads\/2015\/02\/Smart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-407 size-full\" src=\"http:\/\/www.cranswick.org.uk\/judith\/wp-content\/uploads\/2015\/02\/Smart.jpg\" alt=\"Smart\" width=\"264\" height=\"191\" \/><\/a>Adopting the SMART principle, a realistic daily word count for me is around 500 words. Allowing for life (holidays, social events etc) getting in the way as it so frequently does, I\u2019ve set myself a target of 2,500 words a week \u2013 10, 000 a month, which meant I should be able to write a first draft in 9 months which should be easily doable. True, that only gives me 3 months to redraft, get feedback and publish \u2013 a tall order, but I\u2019ll deal with that when I get there!<\/p>\n<p>Many of my friends write 2-3,000 words a day. That may well be possible if you have already spent weeks, even months drafting a detailed plan and much of the time-consuming research, but that\u2019s not the way I work. I know my main characters \u2013 tour manager, Fiona Mason and MI6 chief, Peter Montgomery-Jones \u2013 the country where I set the story and have some idea of its theme and where I want to end up. For me, the fun is writing to find out what happens. Yes \u2013 it means I write slowly, frequenly discarding whole passages when a better idea comes along and I need to research as I go along, but after 9 completed novels, 6 of which are published, it\u2019s the way I work best.<!--more--><\/p>\n<p><strong>MARKETING GOALS<\/strong><\/p>\n<p>Equally important are marketing goals BUT it is <strong>vital<\/strong> to decide exactly what you want to achieve. Keeping in mind that <strong>much of marketing is about promoting yourself<\/strong> \u2013 getting yourself noticed \u2013 <strong>not selling books<\/strong>.<\/p>\n<p>Adopting the SMART principle again, time and technical prowess (or in my case, lack of it) restricts my options of what it is practical for me do.<\/p>\n<p><strong>social media \u2013 <\/strong>from Twitter to Pinterest there are so many ways to networkbut it\u2019s better to do a limited number well than attempt to spread yourself too thinly. I plan to concentrate on:<\/p>\n<ul>\n<li><strong><strong><a href=\"http:\/\/www.cranswick.org.uk\/judith\/wp-content\/uploads\/2015\/02\/blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-408 \" src=\"http:\/\/www.cranswick.org.uk\/judith\/wp-content\/uploads\/2015\/02\/blog.jpg\" alt=\"blog\" width=\"162\" height=\"139\" \/><\/a>Blog<\/strong> \u2013 <\/strong>I don\u2019t have time to blog more than once a month<\/li>\n<li><strong>Facebook<\/strong> \u2013 post on my Crime Writer Author page at least once a week and occasionally on some of the various Facebook groups I belong to.<\/li>\n<li><strong>Goodreads<\/strong><\/li>\n<li><strong>Guest blogs, blog tours etc <\/strong><\/li>\n<\/ul>\n<p>Being active in these areas means that you need to read other people\u2019s blogs and\u00a0posts and comment meaningfully on them, all of which takes time but can be valuable. <strong>NB<\/strong> \u2013 posting may be fun but it can become <em>very <\/em>time consuming, not to say an excuse to put off actual writing <em>but <\/em>is probably one of the least effective ways to actually sell books.<\/p>\n<ul>\n<li><strong>talks \u2013 <\/strong>often result in sales of physical books. Working as a cruise lecturer, I sometimes see a spike in my eBook sales when I return home.<\/li>\n<li><strong>Press releases and interviews <\/strong>\u2013 obviouslyimportant around the time of a book launch<\/li>\n<li><strong>Book promotions <\/strong>\u2013 I use Kindle select and space them out through the year.<\/li>\n<li><strong>Marketing Project <\/strong>\u2013 each month, I\u2019m planning on getting to grips with a larger one-off project:- January \u2013 website overhaul; Feb \u2013 putting my latest book (published as an eBook at the end of last year) into Createspace to publish it as a paperback; March \u2013 looking in Audible with a view to publishing an audio version of one of my books.<\/li>\n<\/ul>\n<p><strong>KEEPING TRACK<\/strong><\/p>\n<p><strong>Weekly record<\/strong><\/p>\n<p>I\u2019ve bought a diary with the all the days of the week down the left hand page \u2013 where I write down the total number of words in the novel so far and the day\u2019s word count plus a tick or cross down the right side of the page as a quick guide to whether or not I\u2019m achieving my target.<\/p>\n<p>The right hand page is blank and here I write down everything I\u2019ve done to meet my marketing goals.<\/p>\n<p><strong>The Year\u2019s Plan <\/strong><\/p>\n<p>I have drawn up a table in word (some people prefer an excel spreadsheet) listing all my goals which I can record or tick off at the end of each month.<\/p>\n<table>\n<tbody>\n<tr>\n<td><\/td>\n<td>Jan<\/td>\n<td>Feb<\/td>\n<td>Mar<\/td>\n<\/tr>\n<tr>\n<td><strong>WRITING GOALS<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Word count<\/td>\n<td>10,335 words<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Courses \/ books on writing<\/td>\n<td>Forensic Science Course<\/td>\n<td>Writers Holiday<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>MARKETING GOALS<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Project<\/td>\n<td>Optimise website<\/td>\n<td>Createspace<\/td>\n<td>Audible<\/td>\n<\/tr>\n<tr>\n<td>Blog<\/td>\n<td>Self-Marketing<\/td>\n<td>Setting Goals<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Blog comment<\/td>\n<td>1<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Facebook posts<\/td>\n<td>5<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Speaker clubs<\/td>\n<td>Interview arranged<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>My writing goals include anything which helps to improve my writing skills. As a crime writer, the six-week online Futurelearn Forensic Science &#8211; Solve a murder course, is excellent and valuable research. I now know a great deal more about how evidence is collected at crime scenes and about DNA, fingerprints and firearms. [Futurelearn courses are free. I did two last year \u2013 one on writing the other on forensic psychology re witness evidence at a crime scene.]<\/p>\n<p>I have two whole bookshelves of books on writing \u2013 some not opened since the day I flicked through them when I returned home after buying them. I need to make time to actually read them!<\/p>\n<p><strong>HOW IS IT WORKING?<\/strong><\/p>\n<p>I can certainly say this plan has given me more motivation.<\/p>\n<p>It has not been easy. The first few days I was writing a <a href=\"http:\/\/www.cranswick.org.uk\/judith\/wp-content\/uploads\/2015\/02\/Resolutions-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-406 size-full\" src=\"http:\/\/www.cranswick.org.uk\/judith\/wp-content\/uploads\/2015\/02\/Resolutions-1.jpg\" alt=\"Resolutions - 1\" width=\"298\" height=\"169\" \/><\/a> 1000 words a day BUT I then decided the opening was not strong enough. It had to be scrapped. 3,500 works gone in a single stroke. My daily total was fine but the novel total took a serious dip. However, I did make the monthly goal \u2013 just!<\/p>\n<p>The only thing I failed to do much about was optimising my website though I did make a start.<\/p>\n<p>The idea seems to be working for me. I\u2019ll let you how it\u2019s gone at the end of the year.<\/p>\n<p>If, like me, you have a hard job getting down to it at times, give this a whirl.<\/p>\n<p>Have you ever tried working out your personal plan for the year? What works for you? I\u2019d welcome any comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My aim is always to write a novel in a year though things never quite work out like that. During the actual writing stage, I\u2019ve always keep a record of my daily word count, but this year I started writing the latest book on January 1st. An excellent opportunity to get myself organised and set [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"entry","7":"has-post-thumbnail"},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/404"}],"collection":[{"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=404"}],"version-history":[{"count":4,"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/404\/revisions"}],"predecessor-version":[{"id":435,"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/404\/revisions\/435"}],"wp:attachment":[{"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.judithcranswick.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}